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Rx to OTC Switch

Could your medical product become a household name?

If you have a proven medical formulation or device that is currently only available on prescription, we could help you turn it into a successful across the counter (OTC) product. GSK has over 25 years' experience in this area and nine of our switches now account for over $100 million in annual retail sales – often in new categories such as weight loss and nicotine-replacement therapy. Many of them have also won awards for packaging, advertising and promotional campaigns. Our regulatory team will drive the switch process, developing a strategy that encompasses self-use safety and efficacy and optimising your chances for approval. Meanwhile, our commercial team will provide the expertise to ensure the product can become a profitable consumer health staple.

Let’s put our minds together

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