Becoming innovation partners

Case studies

Oral health solutions

NovaMin

Sensodyne - Novamin the accidental curist

One of the key technologies in our Sensodyne Repair & Protect toothpaste was also the beneficiary of scientific happenstance.

Respiratory solutions

Phagocyte

Flonase - Innovation in action

Switching a product from a prescription medicine to over-the-counter (OTC) allergy medication is nothing to sniff at.

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Startups & entrepreneurs

Researchers & academics

Existing businesses

Investors

Startups & entrepreneurs

We help innovative entrepreneurs and inventors bring their Consumer Healthcare innovations to market. If you're interested, please send proof-of-concept evidence that it’s market-ready (or close), not just a concept. A filed patent is a plus (and ‘wow’ factor never hurts). Use this checklist to see if your innovation is ready for review.

Submission checklist

  • Have you filed for patent protection for your idea?
  • Can you clearly explain the benefits of your innovation and its target market?
  • Is your innovation different or better than what is already on the market? 
  • Have you done some basic safety, consumer, efficacy, or other testing of your innovation?

Do you have a non-confidential prototype, technical illustrations, or an information package to share?

Explore our vision

The future of healthcare demands fresh thinking, we’re collaborating with diverse innovators to accelerate breakthrough ideas in Consumer Healthcare.

Researchers & academics

We want to create long-term relationships with researchers and academics by giving them access to our world-class capabilities in science, manufacturing and marketing. We welcome submissions related to our innovation focus areas – from initial research to market-ready transfers. By working together we can fast-track commercial innovations that improve health worldwide.

Explore our vision

The future of healthcare demands fresh thinking, we’re collaborating with diverse innovators to accelerate breakthrough ideas in Consumer Healthcare.

Existing businessses

Our partnerships with established companies help us to both meet our respective strategic goals, by combining our industry strengths and unique market niches.

Working with experienced industry health partners offers a win-win. These partnerships allow both of us to meet our strategic goals by combining our complementary strengths, market niches and brand goodwill to drive improved sales and growth.

We work with a wide range of established companies of all sizes, including:

  • Smaller over-the-counter (OTC) brand owners interested in outlicensing portfolios or co-launching products.
  • Small- to mid-size regional companies looking to expand awareness and distribution of their OTC products.
  • Companies that develop unique formulations or ingredient combinations, interesting drug delivery systems, or packaging innovations that serve to complement our consumer health focus areas.
  • Companies interested in working with us on joint ventures or co-development projects, strategic alliances in research, trademark licensing and in- or out-licensing of research or intellectual property.

Explore our vision

The future of healthcare demands fresh thinking, we’re collaborating with diverse innovators to accelerate breakthrough ideas in Consumer Healthcare.

Health Investors

We welcome early-stage enquiries from investment institutions looking for partner investors, or later-stage enquiries from investors (or intermediaries) seeking exit partners. In the meantime, we can support the success of your venture with world-class R&D facilities and expertise in clinical research, regulatory strategy and marketing. Our worldwide Innovation Centres, help us move quickly and work flexibly to meet your business needs.

Who we work with:

  • Institutional investors
  • Private equity firms
  • Venture capital fund managers
  • Angel investors
  • Financial intermediaries
  • Business brokers
  • Medical innovation consortiums
  • Merger & acquisition intermediaries
  • Attorneys
  • Accounting firms

Explore our vision

The future of healthcare demands fresh thinking, we’re collaborating with diverse innovators to accelerate breakthrough ideas in Consumer Healthcare.

Seven reasons to partner with us

Explore each benefit to learn more

1

Global sales and distribution

2

Consumer insights and marketing

3

Regulatory expertise

4

R&D, medical & clinical capabilities

5

Product & package design

6

Supply abilities

7

Capabilities for your product to 'live forever

1

Seven reasons to partner with us

Global sales and distribution

We employ thousands of sales and distribution professionals in over 100 countries - they could educate people about your product, leading to recommendations.

2

Seven reasons to partner with us

Consumer insights and marketing

We conduct thousands of global market research studies every year - they could identify who’ll buy your product, the benefits they’re seeking and how to communicate with them.

3

Seven reasons to partner with us

Regulatory expertise

We employ hundreds of regulatory professionals to identify the best pathways to regulatory approval in each country (including the only first-in-class Rx-to-OTC switch in Europe).

4

Seven reasons to partner with us

R&D, medical & clinical capabilities

Calling on hundreds of veteran scientists and researchers, we apply deep R&D, Medical and Clinical expertise to all products - they could help your product achieve marketplace differentiation.

5

Seven reasons to partner with us

Product & package design

Our in-house designers and partner design agencies draw on insights from our Shopper Science laboratories - they could ensure your product has shelf appeal.

6

Seven reasons to partner with us

Supply abilities

Together with our supply partners, we offer hundreds of options for minimising product cost while maintaining quality. We also achieve significant economies of scale.

7

Seven reasons to partner with us

Capabilities for your product to 'live forever

GSK Consumer Healthcare currently has 14 brands making over $100 million in annual retail sales (some are over $1 billion) - could your product join them?

Frequently asked questions

  • Overview
  • Submission process
  • Geography
  • A: We develop and market OTC brands for Pain Relief and Oral, Respiratory, Digestive and Skin Health. We’re #1 in Wellness across 36 markets and market leaders in oral care. Our brands include: Sensodyne, Parodontax, Poligrip, Voltaren, Panadol, Otrivin and Theraflu. Learn more at: http://www.gsk.com.

  • A: Institutional investors, Private equity firms, Venture capital fund managers, Angel investors, Financial intermediaries, Business brokers, Medical innovation consortiums, Merger & acquisition intermediaries, Attorneys and Accounting firms.

  • A: We use it to communicate with you about your submission. That’s all.

  • A: We’ll look at anything that's exciting and fits our key focus areas, but please don’t submit confidential information. If you’re unsure, call us.

  • A: Details of your innovation’s:

    • working principle
    • match to our areas of interest
    • unique benefits
    • business model and value proposition

    Test results for safety, efficacy, etc.

    Steps, budget and timeline to commercial scale

    Intellectual property status:

    • who owns it
    • freedom to practice
    • patent, if applicable

    Your (or your team’s) background and experience

    A 2-5 minute video presentation (optional)

  • A: The GSK CH team will assess:

    • Approach to the problem, solution and business model
    • Effectiveness within the area of interest
    • Relevance to consumer need
    • Creativity and market differentiation
    • Technological maturity (more mature is better)
    • Ease of implementation
    • Potential within other areas of interest
    • Price point viability
  • A: We can’t say why individual submissions aren’t pursued. Often it’s because:

    • It contains confidential information
    • It doesn’t match our current needs
    • It’s similar to an existing project
  • A: You’ll be notified that your submission was received. We’ll initially check it for non-confidentiality and relevance before it heads to our team conducts for review. If it’s selected, an innovation manager will call you to explain the process. We’ll then prepare an NDA and our category experts will conduct a fuller review.

  • To provide you a consistent point of contact during the submission process, GSK has employed yet2 to evaluate and manage the submission process. By engaging in this process, you hereby agree that all information you provide in these initial stages imposes no obligation of confidentiality for GSK nor yet2. If your submission passes our screening criteria, all your details will be passed to GSK for further internal detailed review. yet2 has significant experience in how large companies acquire technology. yet2 thus understand the best approaches to reviewing technology and identifying its fit to the needs of GSK whilst ensuring adequate protection for submitter and GSK. Furthermore, yet2 understand the nuances between large companies and smaller technology innovators and successfully manage thousands of introductions for successful partnerships each day.

Let’s put our minds together

Let’s get started. Join our community and discover how we can accelerate your ideas together

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